GroupSource launches new logo and website
- Posted in News
Calgary, Alberta – GroupSource LP, a subsidiary of GroupHEALTH Benefit Solutions®, one of Canada’s largest and most respected third-party benefits administrators, recently launched a new logo and the new groupsource.ca website. The redesigned logo now has a more modern feel to it and the new website has an updated look and mobile-friendly design to provide a user-focused layout.
The new groupsource.ca site allows visitors to easily search and quickly find the information they need. For current plan members and plan administrators, the website features a single, convenient link to provide quick access to frequently used pages, such as booklets, plan administrator (WEBS) and plan member (eProfile) logins, and the addition of multiple contact points enhances lead generation for GroupSource’s advisor partners. Like the design of the new logo, the website’s design is clean and contemporary.
“The GroupSource brand is evolving. The new design is not a radical overhaul but rather a subtle updating of familiar elements,” said Gary Mitchell, President of GroupSource. “The new logo retains our classic gray and blue colours, but we made the font leaner, modern and compact. We’ve accentuated the “g” by capitalizing it. The last element is the gray arch to pay homage to the full oval from the old look but, again, it’s leaner and more subtle. The result is a modernized look, which still feels familiar and comfortable for those who know the brand.”
“We’ve had a great response with the redesign of the grouphealth.ca website and wanted to carry over similar elements to the groupsource.ca site,” said Matt Houghton, CEO of GroupHEALTH. “The mobile-friendly design makes it easy for people to find answers quickly, whether they are using a desktop computer, a tablet or a mobile device. Combining the design with the new brand makes it visually appealing as well. I think visitors will have an excellent experience on the site.”
Founded in Calgary, Alberta, GroupSource LP (groupsourc.wpengine.com) has been helping organizations for over 30 years. They specialize exclusively in employee benefits by offering benefit administration and management, including claims administration and adjudication, at no additional cost. With over 1,400 clients, and offices in Calgary, Edmonton and Vancouver, GroupSource’s end-to-end approach is the key difference between it and other providers. In 2014, Gary Mitchell and GroupHEALTH Benefit Solutions® acquired GroupSource and opened exciting new opportunities for continued growth with GroupSource’s industry-leading, hands-on customer service approach.
Founded in a basement in Prince George, B.C., in 1982, GroupHEALTH Benefit Solutions® (www.grouphealth.ca) now has more than 225 staff members in offices in Vancouver and Surrey, British Columbia; Calgary and Edmonton, Alberta; and Barrie, Ontario. They insure more than 3,700 client organizations across Canada in both the public and private sectors, supporting more than 320,000 Canadians. GroupHEALTH is differentiated by its singular focus on delivering client solutions that prioritize cost containment and value adds to ensure long-term benefit program sustainability. This combination helps employers to cost effectively take care of their employees.